MOO Email revamp

CRM REVAMP

At MOO our marketing emails were causing a fuss for all the wrong reasons. They were produced as a single image, which was a nightmare for workflow and timescales.

A simple system doesn’t have to be boring

I showed the team how we could simplify the workflow without compromising the quality that our brand was famous for and which delighted our customers.

Templating our emails reduced the workflow and production time, pleased our marketing team and allowed for easy translation into 5 languages.

Using anticipation to add delight

Templating our designs allowed us to have fun with things like animation and anticipation. Our “surprise” emails generated clicks through to a landing page with a discount.

MOO Email revamp

A simple system doesn’t have to be boring

Using anticipation to add delight

Templating our designs allowed us to have fun with things like animation and anticipation. Our “surprise” emails generated clicks through to a landing page with a discount.

Don’t fear a loooong scroll

Our long scroll emails proved that people will scroll. “Flick the pea” generated £80k in revenue with one send and created a buzz on social media.

MOO Email revamp

A simple system doesn’t have to be boring

Using anticipation to add delight

Templating our designs allowed us to have fun with things like animation and anticipation. Our “surprise” emails generated clicks through to a landing page with a discount.

Don’t fear a loooong scroll

Our long scroll emails proved that people will scroll. “Flick the pea” generated £80k in revenue with one send and created a buzz on social media.

Motability