TEAM LEADERSHIP AND BRAND IMPACT

WT Global Rebrand

In 2019, WPP merged two global giants, Wunderman and JWT. The resulting agency rebrand we were handed was mediocre. I knew my team could do better, so I petitioned global leadership until I got an “OK, you’ve got one shot”. The resulting rebrand was launched to 30,000 people globally and our bespoke typeface won a Brand Impact Award.