BRAND AWARENESSIntroduce yourself. Properly.
During my time at MOO, we had the opportunity to connect with the broad audience of people travelling on the London underground – most of whom don’t buy business cards.
We needed to prove why business cards still matter in the digital age and what happens when you go out into the world without them. By highlighting these funny, awkward, interactions gone wrong, we were able to show why business cards are still relevant.
Brand strategy • Creative direction • OOH Campaign • Balloon artist
Myself and my co-conspirator, Leona Ford our Head of Copy, led the team on the pitch against external agencies.
The entire campaign, from concept to production, was done in-house by the talented team at MOO.
The success of the London TFL campaign led to big spends in Boston and San Francisco and an extension of the campaign idea from coast-to-coast.
